Jeffrey Katzenberg should be thrilled with Paramount’s distribution team right about now. Why? The group was able to secure 2,178 3-D locations for its release of the animated pic How to Train Your Dragon. (And that includes IMAX.) That’s quite impressive work considering Alice in Wonderland has been holding steady in theaters for three weeks, and Clash of the Titans is barreling into those same theaters next weekend. Paramount also requires two-week guarantees so Warner Bros. may have a real fight on its hands next weekend as they scramble for 3-D screens. Regardless, this weekend Dragon is destined to win the number one slot. How well it does has a lot to do with the 3-D upcharge, which is going up between $3-$5 million at most theaters around the country. If consumers don’t balk at the increased fees, the weekend gross could be a lot higher than tracking suggests. It will take a lot of 3-D tickets, though, to get to numbers as great as Monsters vs. Aliens, Dreamworks Animation’s hit last spring that bowed to close to $60 million.
Also jockeying for some box office coin is MGM’s R-rated comedy with the best name since Snakes on a Plane. The John Cusack-starrer Hot Tub Time Machine will open in 2750 theaters and while the studio is trying to tamp down expectations for the film with the $35 million budget, prognosticators think its could get up to $20 million for the weekend.
Also jockeying for some box office coin is MGM’s R-rated comedy with the best name since Snakes on a Plane. The John Cusack-starrer Hot Tub Time Machine will open in 2750 theaters and while the studio is trying to tamp down expectations for the film with the $35 million budget, prognosticators think its could get up to $20 million for the weekend.
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